In Islam, charity is a very fundamental service and closely related to the divine aspects of social and economic. According to the provisions of Islam, zakat levied on every living human soul (zakat Al-Fitr), and the treasures of the qualified (zakat maal). Zakat-charity that is collected and then distributed to the needy, poor, Amil Zakat, reverts, serf, gharimin, fighters Sabilillah fi, and Ibn sabil.

Marketing and communications are integrated, an integral part of the activities of charity management institutions, and even a front-line charity fundraising process, infaq, Sadaqah. Just like a conventional company, Zakat Management Institute (LPZ) had to have a powerful marketing team, creative, innovative, powerful and able to make a breakthrough. Trustworthy, transparent and professional is a necessity that should be the capital for LPZ, if not impossible to obtain the public trust.