As from the operation of Bank Muamalat Indonesia (BMI) in 1992, the economic rise of Islam in Indonesia has around 17 years old. During nearly two decades, the economic development of Islam in Indonesia somewhat unusual. Can be proved by the existence of Islamic Banking, where the growth of Islamic banks in the largest Muslim country is very advanced, especially in terms of quantity. However, there was a big problem faced by Islamic banks is that in terms of quality, especially concerning aspects of compliance with sharia (sharia compliant).

Often we hear that Islamic banks have been far more able to perform the intermediary function compared with conventional banks. Especially with the amount of financing portion which is distributed to the SME sector provides evidence of commitment to Islamic banks to the economic empowerment of the people. Therefore, the performance of Islamic banks can be As with Sustainable Competitive Advantage in the banking industry competition that increasingly tight. However, a source of strategic advantage over the Islamic banks can not contribute significantly to support sustainable economic development and equitable. This gap is still small due to Islamic banks share in the national banking business. This requires a strategy that could boost Islamic bank assets nationwide. With the background mentioned above, this paper tries to provide input for a national Islamic banking industry to improve the quality competitiveness is still associated with lack of market share.

Reality MSMEs and Reorientation Islamic Banks
A group of people or individuals with all his effort, trying in the field of economy in a very limited scale, that is what is called the SME (Small and Medium Enterprises). There are many factors that limit the movement of MSME business. The main factors that affect their movement is limited difficulty of access to education, capital, and technology. However in objective reality, with all its limitations, the SMEs still able to survive in the storm of economic crisis.

Current and future, a national Islamic banking industry faced with great challenges of the global financial crisis. The crisis that originated from the United States is bringing great impact on the economy and financial system all countries in the world, Indonesia is no exception. Sluggish global economy is able to inhibit the acceleration of sharia banking, if not exactly disiasati immediately. Profits decline and the weakening of the competitive Islamic banks is the possibility of negative effects caused by this crisis. However, on the other hand, these difficult conditions may also encourage Islamic banks to create new investment or financing, developing methods and instruments of liquidity management, and strengthen endurance in the midst of a crisis.